We live in anxious times. There are real, impactful shifts happening both culturally and politically these days, and those shifts are not always moving in similar directions. AI has the power to make progress on a global scale, revolutionizing the way we do…well, pretty much anything and everything. Which makes navigating this fractured terrain all the trickier, as companies work to improve their bottom lines while maintaining both governmental compliance as well as their relationship to their customers.

Benefits & Risks

Companies using generative AI and, to a slightly lesser extent machine learning, find themselves in the middle of a crossroads moment, trying to balance the immense opportunity of these technologies with the desire to keep their business models (and reputations) sustainable.

The benefits have the potential to be truly game changing. Reduced overhead, faster turnaround times, fewer points of failure along the chain — these opportunities are very exciting and extremely welcome in our current economy’s ever-stronger push toward total optimization.

But the risks are not insignificant. These tools do make mistakes, such as systemic errors that can cause unfair disparities, or content confabulations that result in AI “hallucinations.” Especially when made in fields like lending, medicine, and insurance, mistakes like these can be incredibly costly, causing direct harm to your consumers, which in turn can lead to damage to your company’s reputation and losing your place in the AI race while potentially even opening yourself up to legal action. That’s not to mention the struggles many companies have had implementing AI in a way that turns a profit. While the promise is there, a lot of money has been wasted trying to find that promise, something your company would try to avoid however possible.

Washington, for now at least, is appearing quite lenient toward companies utilizing AI. And that reduced scrutiny can sound good on its face as you look to innovate and push boundaries. But it’s important to note that 1) as we’ve seen recently, politics can change rapidly over short periods of time, 2) the government does not pose the only risks worth keeping you up at night, and 3) companies can still be held liable later for things they do now, even if the current administration isn’t enforcing those regulations or laws​​.

The Public Impact

While it doesn’t have the power to put you in jail, public sentiment can be severely damaging to a company that flouts the perceived social contract. We’ve all seen the news stories about data breaches, leaks, and the ways customer data has been mishandled. Your customers expect usefulness while demanding safety, and companies who cannot work within those guardrails are subject to bad PR, even worse word of mouth, and big reputational consequences for those who don’t take the security of their AI-driven products into account.

So what is your company to do? How do you capture the benefits this technology promises while you minimize or avoid the risks? How exactly do you navigate this expansive web of government regulations, business growth requirements, and public expectations?

SolasAI is With You

The most important thing to remember is that you don’t have to do anything alone. SolasAI is here to help, providing you the tools and the playbook to maintain your reputation and manage your risk while reaping the advantages of this leading-edge tech.

• SolasAI is about fairness for all. Our goal is simply to ensure none of your customers get discounted, and that no one group benefits at the cost of others. We aid your system in compliance with current and anticipated regulatory requirements. We find and define the disparities in your system, helping you both to understand and to fix these issues before they can cause real harm.
• We are experts from the ground up. We have lived and worked in this space since its inception, and our cofounders have even helped to build some of the underlying frameworks of this technology. We’ve helped some of the biggest companies and worked on some of the most sophisticated AI and machine learning systems around. We understand this technology back to front, know how to help you use it responsibly and sustainably.
• We were built with security in mind. The sensitive data of your customers as well as your own internal IP is of the utmost importance to us. We’re not going to create vulnerabilities in your system, but simply make your system better and safer.
• But most importantly, we want this technology to work. We believe in the potential of AI, which is why we work so hard to be a partner that progresses this technology in a safe, stable and sustainable way. We see the future of AI, and we want to help your company get there.

As our Nick Schmidt recently said on LinkedIn: “AI safety is not an either/or proposition. You can proceed and be innovative while maintaining reasonable caution.” That anxiety you feel is valid and real, but it doesn’t have to stop you from your goals. SolasAI can help manage your challenges while you continue to push into the future.

Learn more about SolasAI and request a product demo at solas.ai.